About Padiglione Rosso by Alfredo Jaar

Abstract

Neoliberal urbanism is a concept used to describe the progressive privatization of public space and the commodification of our cities. The CityLife project in the city of Milan is an example of this phenomenon. The article presents the work Pabellón Rojo by the artist Alfredo Jaar, recently inaugurated in the heart of CityLife, and analyzes its ability to operate as a landscape architecture project, framing the urban landscape and providing the observer with an aesthetic experience that allows reflect on the city we have created. Art, architecture and landscape come together in this work.