Urban Transit for Sustainable Mobility: Passenger Centered Evaluation of Islamabad Metro Bus

Authors

  • Sadia Jabeen Assistant Professor, Department of Management Sciences, Ibadat International University, Islamabad. Author
  • Fozia Munir Assistant Professor, Department of Management Sciences, Ibadat International University, Islamabad. Author
  • Jawad Ali Quaid-e-Azam University, Islamabad. Author
  • Hifza Irfan PhD student, Department of Sociology, Quaid-e-Azam University, Islamabad. Author
  • Rabeeya Raoof Pro-Rector Academics, Ibadat International University, Islamabad. Author
  • Imran Sabir Associate Professor, Department of Sociology, Quaid-e-Azam University, Islamabad. Author
  • Muhammad Zaman Professor, Department of Sociology, Quaid-i-Azam University, Islamabad. Author

Keywords:

Metro bus services, passenger satisfaction, service quality, reliability

Abstract

Passenger satisfaction with metro bus services is critical for sustainable urban mobility but remains underexplored in Pakistan. Using Partial Least Squares Structural Equation Modeling (PLS-SEM) on survey data from 400 households in Islamabad, this study identifies the main service-quality drivers of satisfaction. Safety and assurance, reliability, responsiveness, and automated systems emerge as the strongest predictors, while demographic factors and distance to stops show little influence. These findings suggest that prioritizing safety, reliability, and technology-based improvements could enhance passenger experience and inform policies aligned with SDG 9 (Industry, Innovation, and Infrastructure) and SDG 11 (Sustainable Cities and Communities).

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Published

2025-06-30

Issue

No. 23 (2025): Year 2025, Number 23

Section

Articles