Abstract

This research explores the integration of traditional Chinese painting’s ‘artistic conception’ (意境, Yijing) into modern animation by examining Big Fish & Begonia and The Legend of Hei. This research aims to investigate the use of ‘artistic conception’ as an invention in the creation of animation and examine its role in aesthetic and narrative of the works. A qualitative case study methodology was adopted using in-depth content analysis of visual and narrative elements with secondary data sources consisting of critical reviews and scholarly insights. Based on a qualitative case study of Big Fish & Begonia and The Legend of Hei, this research explores how traditional Chinese painting’s artistic conception (Yiang, 意境) can be integrated into modern animation. The study uses in depth content analysis of visual techniques, narrative structure and cultural symbolism, and provides secondary sources such as critical reviews and scholarly insights. Results showed that ink wash effects, calligraphy, and interplay between light shadow improve aesthetic depth, and mythological theme strengthens cultural identity. Also, 2D-3D blending moves animation technology along, tying modernity and tradition. Specifically, the study offers important implications for animators and filmmakers in terms of how to blend their traditional art with modern animation techniques. It also emphasizes the need for traditional art studies to be inter-woven into educational curricula, and cross disciplinary collaboration. This research combines traditional and contemporary practices to preserve culture heritage and drive global media innovation.